Rosco Receives SIGNET AdImpact Award Through School Transportation News
Rosco, North America’s largest bus mirror manufacturer and leader in automotive vision safety, has been presented Signet Research’s AdImpact™ Award. This award is in recognition of Rosco’s Back to School advertisement in the School Transportation News (STN) September 2020 issue.
The objective of the SIGNET AdImpact™ Study is to measure the exposure and interest of ads that appeared in STN’s September issue, as well as specific actions respondents took as a result of reading the measured ad. This study showed Rosco achieved outstanding readership response as measured against all other ads appearing in the September 2020 issue of STN magazine.
The advertisement, Vision 2020: Peace of Mind is Priceless, is quoted by a Supplier and reader of STN as, “Bright, positive, upbeat, and shows off what the company is offering very effectively.” Rosco used a school bus yellow and signature cyan theme to feature two of Rosco’s vision safety solutions: the patented MOR-Vision mirror/monitor and Leverlock add-on for MOR-Vision. Following the featured products are Rosco’s entire product offering and a “Thank You Essential Workers” salute to recognize the essential workforce during the COVID-19 pandemic. Others responded to the ad as, “engaging,” and “informative.” To learn more about Rosco’s vision safety products, please visit http://www.roscovision.com.
About Rosco, Inc.
Rosco is a leading global manufacturer of automotive vision safety products to the bus and truck marketplace with over 100 years of engineering and manufacturing experience. Founded in New York City in 1907 as a safety product manufacturer for automotive and aeronautical markets, Rosco moved to its current location in Queens, New York in 1974. Rosco products are designed and manufactured in the USA and include mission-critical driving safety aides such as interior and exterior mirrors, sun visors, backup and side view cameras, video recording systems, sensor products and collision avoidance systems. Today, Rosco is the largest manufacturer of bus mirrors in North America and leads technological innovation in cameras, sensors, recording, and collision avoidance with artificial intelligence and cloud-based SaaS products dedicated to improving fleet management and driver productivity. Rosco’s staff has grown to over 275 employees in facilities totaling 200,000 square feet. Distinguished bus and truck manufacturers installing Rosco products on new vehicles include Freightliner / Thomas Built Buses, Blue Bird, Navistar/IC Bus, Collins Bus, REV Group Companies, Forest River Companies, and many others.