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May 25, 2012


April 2012 - National Distracted Driving Prevention Month

Queens, NY - May 25, 2012 – April 2012 was National Distracted Driving Prevention Month. Distracted driving is a dangerous epidemic on America's roadways. In 2009 alone, nearly 5,500 people were killed and 450,000 more were injured in distracted driving crashes.

Over the past five years distracted driving has emerged as perhaps the top road safety priority in the USA. Distracted driving is any activity that could divert a person’s attention away from the primary task of driving. All distractions endanger driver, passenger, other motorist, and bystander safety. These types of distractions include texting, using a cell phone or Smartphone, eating and drinking, talking to passengers and etc. Text messaging is by far the most dangerous distraction because it requires visual, manual, and cognitive attention from the driver.

Most attention has focused on individual drivers, especially young ones. Now many businesses are concerned about liability issues in the face of new laws and the impact of distracted driving related crashes on their bottom line. A new federal law that prohibits commercial vehicle operators from using handheld cell phones while driving affects about 4 million truck and bus drivers, plus tens of millions of other fleet drivers. A commercial motor vehicle is one that weighs more than 10,000 pounds and crosses a state line for business purposes, or any vehicle above 26,000 pounds. These new trends are causing Fleet Managers to develop distracted driving prevention policies for their fleet drivers.

Rosco’s Dual-Vision™ continuous dual video recording system has been assisting Fleet Manager with their distracted driving prevention policies for 5 years. Dual-Vision™ provides all the benefits of event based recording with the added benefit of continuous recording of driver behavior, all with no monthly costs or annual fees. This enables fleets to review video of driver behavior and identify risky behavior before an accident occurs. This kind of “Prevent the Event” solution can reduce the risk that a catastrophic event will happen instead of reacting to one after it has happened. The best practice for many fleets today is to use the Dual-Vision™ as the main tool in their distracted-driving prevention policy.

Reference: Driving 2009

About Rosco, Inc.
Based in Jamaica, NY, Rosco, Inc. is North America's largest bus mirror manufacturer, and leads vision safety in fields of backup cameras, windshield based camera recording, interior/exterior mirrors, and sun visors in numerous bus, truck, specialty and military markets.  Rosco is renowned for its strong design engineering focus and custom product for 100 years.